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Most of the "rules" about writing for ezines and newsletters apply to writing posts for your blog, but there are some important differences. Keep these 10 tips in mind and you'll be publishing great blog content that attracts prospects and clients in your niche market.

1. Write with the reader in mind. Remember WIIFM? Its marketing jargon for Whats In It For Me? Thats what you should be keeping in mind. Your reader will read your post looking for whats in it for them.

2. Make it valuable and worthwhile. Dont waste peoples time. If you dont have anything to say, no problem, plenty other people do. So share their articles, do an interview, review a book.

3. Proof-read for typos and glaring grammatical errors. You wouldnt go out of the house with dirty hair or missing a sock, so why would you publish spelling mistakes? Respect your readers by polishing up your stuff.

4. Keep it short and simple, sweetie. (KISS). Most people are scanners. You may have a lot to say and think it interesting, and it may be. But people are reading online and out of time. Get to the point quickly. Publishing short posts more frequently is a better format than publishing lengthy articles every few weeks.

5. Keep it lively, make it snappy and snazzy. Even if you arent a natural born writer, you can write for your blog. Just write like youre speaking to your friendor to yourself! Remember though, get to the point quickly. Keep in mind the journalists rule of 5 Ws in the first paragraph: who, what, why, when and where.

6. Link often. This builds credibility and positions you as an expert in your field. People dont have time to know what others are doing, you should tell them. Linking to other blogs and websites also helps you build a network of associates who will in turn link to your blog.

7. Use keywords often. This will help you stay on purpose, and the search engines will love your blog. Your rankings will go up. This is one of the reasons we have you write out your purpose statements before beginning your blog. The clearer you are about your purpose, the more consistently you will deliver messages that are on target. And the more often your keywords show up, the better your search engine results.

8. Write clearly (short sentences, only one concept per sentence). No double speak or jargon; no more than one idea in one sentence- dont make your readers have to think about your meaning. Spoon feed them. Use commas and dashes liberally.

9. Write like you talk. Its okay to use common expressions from speech.

Examples:

Go figure.

Dont even go there

Now, I ask you

Gotta love it

(And, remember the age group of your readers)

10. Use a clear headline, and dont be afraid to make bold statements (but dont mislead people either). Make it snazzy and use key words. Example: Ex-Techno-Weenie Masters HTML Code

BONUS: After you write a post and BEFORE you hit the save button

Use this checklist to ask yourself a few questions as you are reading through for typos and grammar:

__ Is the topic clear to someone who only reads the headline?

__Does the lead paragraph tell who and what the story is about and why the reader should care about it?

__ Is the angle you've used likely to seem newsworthy?

__Would someone who knows absolutely nothing about this topic understand this post?

__ Is the post free of jargon?

__ Is it written in journalistic style and does it make an effort to be objective?

__ Have you peppered the headline and the post with keywords and phrases that will be attractive to search engines?

__ Did you remember to ask your readers a question at the end, or something to stimulate readers to comment?

__ Did you remember to write with the reader in mind, always keeping in mind WIIFT? (Whats in It for Them?)

Patsi Krakoff of Customized Newsletter Services, and Denise Wakeman of Next Level Partnership, have teamed up to create blogging classes and marketing services for independent professionals. You can read and subscribe to their blogs at http://www.coachezines.com, http://www.bizbooknuggets.com and http://www.biztipsblog.com

Online users have changed the way they do their research online. Today, instead of going through different websites to get the information they need, they turn to blogs. Why? It's because blogs are constantly updated, easier to search (because they are usually indexed by search engines) and contain fresh information. So if you are a marketer, it is a wise move to put up your own blog to attract your potential clients. Here are the 6 simple secrets to amplify your blogging:

1. Make your sidebar work for you. The sidebar is one of the most important elements of your blog. In here, your readers can get detailed information on what they can see on your blog without navigating all the pages. To make this work for you, you must learn how to prioritize. Learn how to rearrange subscription buttons, categories, bookmark links, widgets, recent articles, advertisements, etc. based on your objective. If you put up your blog to earn money, you can put advertisements on top so your readers can easily click on them which spell revenue for you.

2. Understand all the features of your blog platform and use them to your advantage. If you are fairly new in blogging, you might be taken aback with numerous features that are difficult to understand and use at first. Learn how to use every feature by searching the internet for blog tutorials. When you are familiar with all the features, blogging will be much easier and profitable for you.

3. Make your About Me page attractive. Properly introduce yourself by writing your name, your expertise, the reason why you have created your blog, and the ways to contact you. To make it even more compelling, I suggest that you include your most recent photos so your readers can associate your personal information with a face.

Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Writing

Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building

Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

Many Real Estate Agents are trying to put a positive spin on their local sagging market, and make blog posts that take the most extreme optimistic point of view? Is this good, bad or evil? Well, for your area, taking up things is generally good for the local economy. After all, Economic Development Associations are 50% PR firms in reality.

With that said and a known fact, whether you choose to see it or not, I have a question to ask. If you are hyping up your market and leaving out important information or systematically and strategically only providing the positive and skipping the rest; Is that Honest?

In asking this question, I would like you to consider something if there is local crime information that is pretty damaging to the town or city's image do you leave it out? When you talk about the real estate market are you stating that the market is turning around now? Its not you know, so that is a falsehood. If you are doing this on your blog in order to get folks to contact you or to develop leads it is in a way false and misleading and thus, borderline unethical in nature.

So, perhaps we need to ask the real estate community how they are justifying this and how do they prevent themselves from crossing the line, where does one draw that line? Is your Real Estate Blogging simply Hyping the Local Real Estate Market? If so, do you believe this is a good or bad thing for the consumer, industry and local markets? Think on this.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/ Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

Horse racing has got to be one of the oldest sports in history. Although technology has continued to produce various vehicles that may be raced, horse racing still has strong supporters all over the world. In fact, when you look at the state of the internet today, you will find that a lot of people actually try to find horse racing videos. Why do they do this?

Here are some reasons for looking up these kind of videos on the internet:

1) Technique: many people watch videos in order to refine their technique. Now, we all know that racing today exists mainly for gambling. Yes, some people could reason out that watching some mammals run around in circles can be exciting but the fact is, it is made more exciting by the prospect of getting your hands on some cold hard cash.

Many people watch videos in order to refine their techniques in either racing or gambling. Some watch horse racing videos in order to observe which horses or jockeys can help them get their hands on some money. They observe the videos in order to perfect the technique of gambling. Hey, we all know that gambling is often governed by luck, but what the heck, let's make gambling into a science.

Some jockeys also study videos in order to strategize their races. They try to improve their techniques in order to gain the advantage in a race. You see, horse racing is not just about speed, it is also about finesse. A jockey needs to be able to plan out his or her passes while riding at breakneck speeds. Improving these techniques, of course, will help jockeys win. By watching videos, they can observe their old mistakes and make improvements. They are also able to observe their opponents and study their techniques. Through this, they can find a way to neutralize their opponents techniques and keep the advantage.

2) Entertainment: of course, there are people who just experience a thrill when they watch racing videos. They watch in order to see just how far a man and animal could push themselves and work together in order to achieve a single objective. People admire the way that a man could control such a powerful animal in order to win a race.

People who watch videos do so because they want to be entertained. Sometimes, those who go to the track do not really find the show to be very entertaining. Some are actually left disappointed by the general air of gambling within the race track. They come hoping to witness a battle of prowess between gladiators and they leave when they realize that all they can see are the heads and hands of people who are leaping because they just won the jackpot. Winning can be terrific unless you're just a spectator.

3) Passion: some people just watch horse racing videos because for them, racing is a passion. These people enjoy a good racing video no matter how many times they have already watched it. They analyze every second of the race and talk about how the winner raced his or her way to victory.

Warren lives almost next door to Los Alamitos Horse Race Track. He gets real live insider information from owners and jockeys. See what he has learned and start winning.

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Horse Racing